Increase your charity's impact with digital

Digital is essential for charities to be relevant and to fulfil their purpose in the digital age.

The Charity Digital Code of Practice is for charity professionals looking to get more strategic with digital. The Code can help you figure out the key actions that your charity needs to take to stay relevant and increase your impact, efficiency and sustainability.

The 7 principles of the Code

We've identified 7 key areas of digital your organisation should be thinking about to stay relevant and make an impact.

  1. Leadership
  2. User Led
  3. Culture
  4. Strategy
  5. Skills
  6. Managing Risks & Ethics
  7. Adaptability

View guidance by your job role

To make it easier to get started, take a look at the principles of the Code we feel are most relevant to you and your role.

COVID-19 digital checklist for charity trustees and leaders

We’ve created this checklist to help charity boards and leaders with the decisions they need to make about digital during the crisis.

Video case study

Martin Francis Campbell, Chief Information Officer at World Vision UK, on how charities need to adapt to thrive.


"What adaptability enables us to do is to come from nowhere, which is what a lot of startups do to grow very rapidly and to disrupt.[…] As a charity that's really important for us because we are really trying to get into people's minds and help them to understand the work that we're doing."


Martin Francis Campbell

Chief Information Officer, World Vision

The Code in 7 Weeks

If you want to help your charity use digital to increase its impact, persuade your leadership team to support digital or understand how your charity can follow best practice, why not sign up to a weekly e-mail for the next 7 weeks to help you get started with the Code?


“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."


Giselle Cory

Executive Director, DataKind UK and Code Champion

“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”


James Blake

CEO, YHA (England and Wales) and Code Champion