Principal 4

Strategy

Charities’ strategies should be ambitious about how they can use digital to achieve their vision and mission.

By understanding their stakeholders’ digital needs and how to meet them in a way that is aligned to the charity’s goals, they will be able to improve their organisation’s relevance and sustainability.

3 quick actions for charities

  • Look at your vision and mission to inform your digital strategy - how can digital tools be used to address the needs of your service users and contribute to the change you want to make to society as an organisation?
  • Ask your team if a digital resource could help them to do their jobs better and think about how you can embed digital tools and skills internally?
  • Compare yourself with an organisation who is doing similar work - think about how you could use digital to help you differentiate yourself?

Best practice for charities

Charities need a clear vision, purpose and clarity for how they use digital. You can use these best practice guidelines as a checklist to measure how your organisation is progressing strategically.

We have outlined the best practice based on the size of your charity. We define small charities as those with an annual income of £1 million or under, and larger charities as those which generate over £1 million of income a year.

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Case study:

TLC: Talk, Listen Change

Find out how TLC is using the Code to increase their impact, work with their senior teams and take practical steps towards digital success.

Resources

3 steps to grow a digital culture

3 steps to grow a digital culture by Clive Gardiner,…

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How YHA are putting digital at the heart of their strategy

James Blake, CEO, and Jon Smith, Head of Digital at…

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How digital is part of Pilotlight’s strategy

Gillian Murray, CEO of Pilotlight on how digital is part…

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Oxford University’s digital strategy

View this example of a digital strategy from Oxford University….

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How to develop a digital strategy course by NCVO

Better digital engagement means better campaigns, more loyal supporters and…

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Digital strategy document template from Creative New Zealand

A template to help you write your digital strategy document….

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Going digital is bloody difficult

“Our project #digiRDG: Town and Country addressed the question: what the…

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Lessons from the Charity Digital Code of Practice

Charity Digital Code Chair Zoe Amar quizzes Rainbow Services CEO…

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Superhighways Leadership 101

Superhighways has developed a Conversation Starter Pack that can help…

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Trillium guide to the Code

In this article, Trillium’s Head of Strategy, David Spector, summarises…

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Code masterclass

In this module we’ll be: looking at the principles in…

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An Introduction to The Charity Digital Code of Practice

In this module we’re going to give you a quick…

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Next Principle: Skills

Everyone who works for a charity, from trustees to volunteers, staff and partner organisations, all play a fundamental role in helping charities progress with digital.

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