Principle 7

Adaptability

Many recent studies have shown that organisations who do not consider how they adapt to the digital age will lose relevance and engagement.

Charities will need to evolve to survive and thrive as digital changes how everyone lives and works.

3 quick actions for charities

  • Try new methods of communicating with your teams such as trello or slack - this will help your communication become more transparent than traditional email.
  • Open your organisation’s website on a mobile device to check if it’s optimised for mobile use. If it is hard to read, make this a key action to change.
  • Host a workshop/focus group to receive feedback on any digital changes you have made - be prepared to make changes to keep improving the services.

Best practice for charities

Organisations who do not keep up with the ever changing digital landscape may find that their beneficiaries may seek out another charity to help them, meaning that they lose relevance for their other stakeholders too. You can use these best practice guidelines as a checklist to measure how your organisation is adapting to the digital age.

The guidance here is the same for small and large charities. We define small charities as those with an annual income of £1 million or under, and larger charities as those which generate over £1 million of income a year.

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Case study:

Innovate Trust

Find out how Innovate Trust is using the Code to increase their impact, work with their senior teams and take practical steps towards digital success.

Resources

How charities need to adapt to thrive by World Vision UK

Martin Francis Campbell, Chief Information Officer at World Vision UK,…

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Five ways charity leaders can encourage innovation

“From Google’s innovation time to assessing a senior team’s capability,…

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A new radicalism: ushering in a 21st-century government

“In my relatively short 15-year career, organisations outside of local…

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What charities need to know about blockchain (and what they don’t)

Kirsty Weakley attempts to decrypt blockchain. What is it? How…

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Future of Donations Report for peer review

This report has been built following a roadmapping workshop held…

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Artificial Intelligence: the future of the charity sector

“AI has been called the defining technology of our age….

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Going digital: changing the mindset in small charities

“Five years ago, Skills for Care rarely used ‘digital’ channels…

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How could civil society learn from startup culture?

“Would it be fair to judge an organisation solely on…

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The New Reality

The New Reality is a research study about how digital…

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Help! My boss is a digital conservative

‘My manager doesn’t see the point of Instagram.’ ‘My boss…

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Building resilience and sustainability – tips for charity leaders

A visual summary of 10 tips for charity leaders. View…

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7 things you can do about the Code in 30 minutes a day

“I am thrilled to share with you the new Charity Digital…

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7 things every small charity can do about The Charity Digital Code of Practice

By Zoe Amar, Chair, Charity Digital Code of Practice “There…

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Superhighways Leadership 101

Superhighways has developed a Conversation Starter Pack that can help…

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Trillium guide to the Code

In this article, Trillium’s Head of Strategy, David Spector, summarises…

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Code masterclass

In this module we’ll be: looking at the principles in…

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An Introduction to The Charity Digital Code of Practice

In this module we’re going to give you a quick…

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Next Principle: Leadership

Digital should be part of every charity leader's skillset as a means to help their organisation stay relevant, achieve its vision and increase its impact.

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