Principle 7


Many recent studies have shown that organisations who do not consider how they adapt to the digital age will lose relevance and engagement.

Charities will need to evolve to survive and thrive as digital changes how everyone lives and works.

3 quick actions for charities

  • Try new methods of communicating with your teams such as trello or slack - this will help your communication become more transparent than traditional email.
  • Open your organisation’s website on a mobile device to check if it’s optimised for mobile use. If it is hard to read, make this a key action to change.
  • Host a workshop/focus group to receive feedback on any digital changes you have made - be prepared to make changes to keep improving the services.

Best practice for charities

Organisations who do not keep up with the ever changing digital landscape may find that their beneficiaries may seek out another charity to help them, meaning that they lose relevance for their other stakeholders too. You can use these best practice guidelines as a checklist to measure how your organisation is adapting to the digital age.

The guidance here is the same for small and large charities. We define small charities as those with an annual income of £1 million or under, and larger charities as those which generate over £1 million of income a year.

Innovate Trust SVG

Case study:

Innovate Trust

Find out how Innovate Trust is using the Code to increase their impact, work with their senior teams and take practical steps towards digital success.


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