Principle 5


Everyone who works for a charity, from trustees to volunteers, staff and partner organisations, all play a fundamental role in helping charities progress with digital.

Confidence, motivation and attitude are huge factors for digital success. Technical skills and soft skills, such as questioning, persuading and influencing, are equally important.

3 quick actions for charities

  • Check your job descriptions for your staff - do they include digital skills as part of the person specifications?
  • Learn from the digital natives in your team - ask them for their top tips for managing your newsfeed, for example using TweetDeck
  • Review your team’s skills to assess whether there are training gaps within your team/or whether you need to recruit for a new team member to implement the digital elements of your strategy

Best practice for charities

Charities should aim for digital skills to be represented at all levels of the organisation. You can use these best practice guidelines as a checklist to measure how your charity is progressing in this area.

We have outlined the best practice based on the size of your charity. We define small charities as those with an annual income of £1 million or under, and larger charities as those which generate over £1 million of income a year.


Case study:


Find out how NSPCC is using the Code to increase their impact, work with their senior teams and take practical steps towards digital success.


How to develop your team’s digital skills by DataKind UK

Tracey Gyateng, Data Science Manager at DataKind UK, explains how…

Read more

Intro to product management free online course from General Assembly

Step into the world of product management with General Assembly….

Read more

Platypus Digital’s free Control R Programme

The first free digital marketing training tailored for charities and…

Read more

Free digital marketing course from Digital Skills Scotland

With resources created by members of the Chartered Institute for…

Read more

Google’s free Digital Garage training programme

Start learning a new skill today Online courses, designed for…

Read more

Future Learn’s free digital skills online training programme

Grow Your Digital Skills with Accenture Whether you’re looking for…

Read more

Media Trust’s free digital skills training programme

Digital skills training for UK charities and community groups. View…

Read more

How We Teach Digital Skills at PwC

“Across our society and in all industries, leaders and their…

Read more

Deloitte Human Capital 2017 report

“The accelerating rate of change in business, the economy, and…

Read more

Building a digital workforce

Resources and templates to help you plan, design and deliver…

Read more

Which digital skills do you really need?

“Nesta’s study of 41 million job adverts reveals not all…

Read more

Why charities need to invest in digital skills

As the 2018 Charity Digital Skills Report is launched, its…

Read more

Why Digital Skills Are Important For Employers

“It’s increasingly becoming harder to survive in today’s world without digital…

Read more

Increasing the digital capacity of trustee boards

“In summer 2014, the ALS ice bucket challenge went viral…

Read more

7 things you can do about the Code in 30 minutes a day

“I am thrilled to share with you the new Charity Digital…

Read more

7 things every small charity can do about The Charity Digital Code of Practice

By Zoe Amar, Chair, Charity Digital Code of Practice “There…

Read more

Explaining the Charity Digital Code of Practice

What is Digital? How will the Charity Digital Code of…

Read more

Superhighways Leadership 101

Superhighways has developed a Conversation Starter Pack that can help…

Read more

Trillium guide to the Code

In this article, Trillium’s Head of Strategy, David Spector, summarises…

Read more

Code masterclass

In this module we’ll be: looking at the principles in…

Read more

An Introduction to The Charity Digital Code of Practice

In this module we’re going to give you a quick…

Read more

Next Principle: Managing Risks and Ethics

Charities need to determine and manage any risks involved in digital to maintain public trust, confidence and handle any reputational issues.