Principle 1


Digital should be part of every charity leader's skillset as a means to help their organisation stay relevant, achieve its vision and increase its impact.

3 quick actions for charities

  • Share some of yourself on Twitter as a CEO, and write your own Tweets.
  • Think about how you can use digital to make your governance more effective. How does your board function?, How is it administered? Could you arrange virtual meetings using Skype for work or Zoom?
  • Include digital skills amongst the skills you look for as part of your board’s skills audit.

Leadership: Recommended Practice

You can use these best practice guidelines as a checklist to measure how your organisation is progressing with digital leadership.

We have outlined the best practice based on the size of your charity. We define small charities as those with an annual income of £1 million or under, and larger charities as those which generate over £1 million of income a year.


Case study:

YHA (England and Wales)

Find out how YHA is using the Code to increase their impact, work with their senior teams and take practical steps towards digital success.


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Next Principle: User Led

Charities should make the needs and behaviours of beneficiaries and other stakeholders the starting point for everything they do digitally.