Principle 6

Managing Risks and Ethics

Charities need to determine and manage any risks involved in digital to maintain public trust, confidence and handle any reputational issues.

Charities will also need to consider how some digital issues fit with organisational values and ethics. The latter is a broad area that may include anything from partnerships to the use of data by social networks to content.

3 quick actions for charities

  • Read your own website to see if it’s transparent about your organisation as it could be, e.g. upload your annual accounts to a section of your website
  • Check if you have a policy for handling complaints about your service via your social media channel
  • Read your own website to check if there is a way that users can see if your website uses cookies.  Ask yourself if it was prominent enough?

Best practice for charities

Digital technology is evolving rapidly and any organisations who use online tools will need to assess the risks and ethics involved. You can use these best practice guidelines as a checklist to measure how your organisation is managing risk and ethics.

The guidance here is the same for small and large charities. We define small charities as those with an annual income of £1 million or under, and larger charities as those which generate over £1 million of income a year.


Case study:

Ugly Mugs

Find out how Ugly Mugs is using the Code to increase their impact, work with their senior teams and take practical steps towards digital success.


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Next Principle: Adaptability

Many recent studies have shown that organisations who do not consider how they adapt to the digital age will lose relevance and engagement.