Charities should make the needs and behaviours of beneficiaries and other stakeholders the starting point for everything they do digitally.
According to Ofcom, 88% of adults now have internet access at home. Building the charity’s strategy, services and functions around how beneficiaries, supporters, donors and other stakeholders use digital is vital to ensuring the organisation is fit for purpose.
3 quick actions for charities
User led: Recommended Practice
With 88% of adults now accessing internet at home (Ofcom) listening to your users' needs is all the more important. You can use these best practice guidelines as a checklist to measure how your organisation is becoming more user led.
We have outlined the best practice based on the size of your charity. We define small charities as those with an annual income of £1 million or under, and larger charities as those which generate over £1 million of income a year.
Find out how DataKind UK is using the Code to increase their impact, work with their senior teams and take practical steps towards digital success.