We think four of the Charity Digital Code of Practice principles are particularly relevant to your role as a Manager: Leadership, User Led, Culture, and Skills.
Use the Code to develop your digital leadership skills, understand how digital is changing users’ behaviour, plan how to influence culture change and build the skills of your team. Find out how you could work with your leadership team to help your charity use digital to increase its impact.
Digital should be part of every charity leader's skillset to help their organisation stay relevant, achieve its vision and increase its impact.
2. User Led
Charities should make the needs and behaviours of beneficiaries and other stakeholders the starting point for everything they do digitally.
Charities' values, behaviours and ways of working should create the right environment for digital success.
Charities should aim for digital skills to be represented at all levels of the organisation.
Digital success is dependent on the confidence, motivation and attitude of the people who run, work and volunteer for charities. Technical skills are important, but equally so are softer skills such as influencing, questioning and creativity.