We think three of the Charity Digital Code of Practice principles are particularly relevant to your role as a Communications Team Member at a charity: Leadership, Culture and Skills.

1. Leadership

Digital should be part of every charity leader's skillset to help their organisation stay relevant, achieve its vision and increase its impact.

Find out more about this principle

3. Culture

Charities' values, behaviours and ways of working should create the right environment for digital success.

Find out how to create the right culture

5. Skills

Charities should aim for digital skills to be represented at all levels of the organisation.

Digital success is dependent on the confidence, motivation and attitude of the people who run, work and volunteer for charities. Technical skills are important, but equally so are softer skills such as influencing, questioning and creativity.

Find out more about the Skills principle

The Code in 7 Weeks

If you want to help your charity use digital to increase its impact, persuade your leadership team to support digital or understand how your charity can follow best practice, why not sign up to a weekly e-mail for the next 7 weeks to help you get started with the Code?


“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."


Giselle Cory

Executive Director, DataKind UK and Code Champion

“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”


James Blake

CEO, YHA (England and Wales) and Code Champion