We think five of the Charity Digital Code of Practice principles are particularly relevant to your role as a Director: Leadership, User Led, Culture, Strategy and Skills.
Use the Code to grow the skills you need as a leader, from understanding users to strategy to culture change. Take a look and get inspired about how you could make a difference to your charity’s future and increase its impact.
Charity leaders must lead on digital as a way of helping their charities be relevant and sustainable.
Digital isn’t just about channels. It’s a strategic and governance issue and charity leaders need to know how digital could help realise their vision for their charity. Equally, digital raises questions about traditional ways of leading, offering opportunities for leaders to build networks and collaborate further.
2. User Led
Charities should make the needs and behaviours of beneficiaries and other stakeholders the starting point for everything they do digitally.
Charities' values, behaviours and ways of working should create the right environment for digital success.
Charities’ strategies should be ambitious about how they can use digital to achieve their vision and mission.
This doesn’t always mean investing money, but it does mean thinking creatively about how digital can increase impact and sustainability.
Charities should aim for digital skills to be represented at all levels of the organisation.
Digital success is very dependent on the confidence, motivation and attitude of the people who run, work and volunteer for charities. Technical and soft skills, such as questioning, persuading and influencing, are equally important.