As a CEO, we think all of the Charity Digital Code of Practice principles are important for you to address at your organisation.
Why not start with just one principle, whichever feels most important to your charity right now.
By helping you compare your charity with best practice in leadership to strategy to managing risk, the Code will help you lead with confidence. Have a read and feel inspired about how your charity could increase its impact and be more sustainable.
Digital should be part of every charity leader's skillset to help their organisation stay relevant, achieve its vision and increase its impact.
2. User Led
Charities should make the needs and behaviours of beneficiaries and other stakeholders the starting point for everything they do digitally.
Charities' values, behaviours and ways of working should create the right environment for digital success.
Charities’ strategies should be ambitious about how they use digital to achieve their vision and mission.
This could mean investing money, but it definitely means thinking creatively about how digital can increase impact, reach and sustainability.
Charities should aim for digital skills to be represented at all levels of the organisation.
Digital success is dependent on the confidence, motivation and attitude of the people who run, work and volunteer for charities. Technical skills are important, but equally so are softer skills such as influencing, questioning and creativity.
6. Managing Risks and Ethics
Charities need to determine and manage any risks involved in digital.
Charities will also need to consider how some digital issues fit with organisational values. They will need to plan how digital may impact all areas of their work.
Charities will need to adapt to survive and thrive as digital changes how everyone lives and works.