Principle 6

Managing Risks and Ethics

Charities need to determine and manage any risks involved in digital to maintain public trust, confidence and handle any reputational issues.

Charities will also need to consider how some digital issues fit with organisational values and ethics. The latter is a broad area that may include anything from partnerships to the use of data by social networks to content.

3 quick actions for charities

  • Read your own website to see if it’s transparent about your organisation as it could be, e.g. upload your annual accounts to a section of your website
  • Check if you have a policy for handling complaints about your service via your social media channel
  • Read your own website to check if there is a way that users can see if your website uses cookies.  Ask yourself if it was prominent enough?

Best practice for charities

Digital technology is evolving rapidly and any organisations who use online tools will need to assess the risks and ethics involved. You can use these best practice guidelines as a checklist to measure how your organisation is managing risk and ethics.

The guidance here is the same for small and large charities. We define small charities as those with an annual income of £1 million or under, and larger charities as those which generate over £1 million of income a year.

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Case study:

Ugly Mugs

Find out how Ugly Mugs is using the Code to increase their impact, work with their senior teams and take practical steps towards digital success.

Resources

Innovate Trust on emerging technology

Nick French, CEO of Innovate Trust on emerging technology.

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CAF’s Future Good project

“Our world is evolving rapidly. Changes to our society and…

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Tech ethics in practice

“Tech ethics is suddenly a topic reaching more folks —…

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The AI bandwagon: What’s stopping charities from jumping aboard?

“Civil society as a whole – including charities, non-profits, non-governmental…

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Five things an NGO learned about Artificial Intelligence

“In an article in World Economic Forum Rhodri Davies asked where…

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Embrace failure to succeed

“In everyday life, people fail constantly. We accept these failures…

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Ethics and innovation belong hand in hand

“If you hear about data, artificial intelligence (AI) and algorithms…

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How to manage risks in your charity

How to identify, assess and manage risks that your charity…

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National Cyber Security Centre’s small charity guide

How to improve cyber security within your charity – quickly,…

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7 things you can do about the Code in 30 minutes a day

“I am thrilled to share with you the new Charity Digital…

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7 things every small charity can do about The Charity Digital Code of Practice

By Zoe Amar, Chair, Charity Digital Code of Practice “There…

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Explaining the Charity Digital Code of Practice

What is Digital? How will the Charity Digital Code of…

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Superhighways Leadership 101

Superhighways has developed a Conversation Starter Pack that can help…

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Trillium guide to the Code

In this article, Trillium’s Head of Strategy, David Spector, summarises…

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Code masterclass

In this module we’ll be: looking at the principles in…

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An Introduction to The Charity Digital Code of Practice

In this module we’re going to give you a quick…

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Next Principle: Adaptability

Many recent studies have shown that organisations who do not consider how they adapt to the digital age will lose relevance and engagement.

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