“It sounds harsh saying users don’t care about your website, but that’s just the reality. As communicators who are massively invested in our own digital products and services, we are the ones who really care about our websites, just as we really care about our brands. Users don’t have the same connection or relationship with your website. I can demonstrate this by running through a few goal-based scenarios.”
If you want to help your charity use digital to increase its impact, persuade your leadership team to support digital or understand how your charity can follow best practice, why not sign up to a weekly e-mail for the next 7 weeks to help you get started with the Code?
“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."
“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”
