The Role of Empathy in Understanding Users

reat leaders have been able to lead significant social revolutions because they understood people’s needs and recognized and worked to alleviate their pain and suffering. Such leaders’ empathy toward people has brought revolutionary social changes. Likewise, people who have understood and empathized with users’ needs, frustrations, goals, and motivations have brought the world innovative solutions such as the telephone and Apple iPod. Apple came back from its near downfall by designing products that people need and want and delivering mind-blowing, innovative solutions.

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“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."

Giselle

Giselle Cory

Executive Director, DataKind UK and Code Champion

“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”

James-Blake

James Blake

CEO, YHA (England and Wales) and Code Champion