The 7 digital skills every charity leader needs

Written by Zoe Amar, Director, Zoe Amar Communications

Mark Fields wasn’t expecting to be fired.

He’d been at his organisation for 28 years and had achieved record profits. But last year Fields was asked to move on.

Mark was CEO of Ford. His board are said to have let him go because he didn’t have the skills to lead the company in the age of self-driving cars. He was replaced by Jim Hackett, a director at Ford with close connections to Silicon Valley. Ford’s chair cited a time of unprecedented change as one of the reasons for hiring Hackett, stating that the company needed transformational leadership due to the rise of technology in their industry.

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“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."


Giselle Cory

Executive Director, DataKind UK and Code Champion

“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”


James Blake

CEO, YHA (England and Wales) and Code Champion