“We’re always talking about the ecommerce checkout process here on the blog. Features like guest checkout, progress trackers, and basket summaries – they’re all helpful for streamlining the path-to-purchase.
But what about when there’s no product at the end of it? This is the task at hand for charities, who are asking consumers to hand over their hard earned money in exchange for the promise that it will be going to a good cause.”
If you want to help your charity use digital to increase its impact, persuade your leadership team to support digital or understand how your charity can follow best practice, why not sign up to a weekly e-mail for the next 7 weeks to help you get started with the Code?
“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."
“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”
