James Blake, CEO, and Jon Smith, Head of Digital at YHA (England and Wales) on how they are putting digital at the heart of their strategy.
James Blake, CEO, and Jon Smith, Head of Digital at YHA (England and Wales) on how they are putting digital at the heart of their strategy.
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“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."
“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”
