“Assuming you can afford the time, a small budget isn’t necessarily a barrier to doing effective user research. While budget may constrain the quantity of high-fidelity hardware prototypes you can produce, this is of little concern when you’re in the early stages of going out to gather insights about your customers and gauging their response to concepts.
Research can be done on a shoestring budget; you just need a strategy and the courage to get out the door and talk to people.“
If you want to help your charity use digital to increase its impact, persuade your leadership team to support digital or understand how your charity can follow best practice, why not sign up to a weekly e-mail for the next 7 weeks to help you get started with the Code?
“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."
“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”
