How and why to create personas for your charity

Do you know how some adverts totally resonate with you and some don’t? The reason why the ones that resonate are so effective is because they have been specifically targeted at you – and others just like you. Whether you like it or not, you fit a brand’s persona and they’re creating content to try to encourage you to buy their product. Can charities do the same? Absolutely.

View resource

Sharing is caring!

[socialpug_share]

The Code in 7 Weeks

If you want to help your charity use digital to increase its impact, persuade your leadership team to support digital or understand how your charity can follow best practice, why not sign up to a weekly e-mail for the next 7 weeks to help you get started with the Code?

20-01

“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."

Giselle

Giselle Cory

Executive Director, DataKind UK and Code Champion

“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”

James-Blake

James Blake

CEO, YHA (England and Wales) and Code Champion