‘My manager doesn’t see the point of Instagram.’
‘My boss says we don’t need to change the website, because we already spent money on it three years ago.’
‘We can’t use emojis in our emails because the CEO doesn’t like it.’
“The details may change, but it’s a common form of complaint across the charity sector. Its authors: depressed and unrecognised digital officers. Its villains: Luddite bosses whose views on digital are, at the very least, as eyebrow-raisingly subjective.
And the complaint always ends with the same desperate question: what can I do to make my boss see reason?”