Help! My boss is a digital conservative

‘My manager doesn’t see the point of Instagram.’

‘My boss says we don’t need to change the website, because we already spent money on it three years ago.’

‘We can’t use emojis in our emails because the CEO doesn’t like it.’

“The details may change, but it’s a common form of complaint across the charity sector. Its authors: depressed and unrecognised digital officers. Its villains: Luddite bosses whose views on digital are, at the very least, as eyebrow-raisingly subjective.

And the complaint always ends with the same desperate question: what can I do to make my boss see reason?”

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The Code in 7 Weeks

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“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."


Giselle Cory

Executive Director, DataKind UK and Code Champion

“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”


James Blake

CEO, YHA (England and Wales) and Code Champion