Going digital: changing the mindset in small charities

“Five years ago, Skills for Care rarely used ‘digital’ channels in their marketing activity. This is partly because traditionally the social care sector, their main audience, hasn’t used them either.

However, as we move to a more digital landscape, we’ve come a long way and digital marketing plays a key role in our communications activity.”

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The Code in 7 Weeks

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20-01

“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."

Giselle

Giselle Cory

Executive Director, DataKind UK and Code Champion

“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”

James-Blake

James Blake

CEO, YHA (England and Wales) and Code Champion