“Five years ago, Skills for Care rarely used ‘digital’ channels in their marketing activity. This is partly because traditionally the social care sector, their main audience, hasn’t used them either.
However, as we move to a more digital landscape, we’ve come a long way and digital marketing plays a key role in our communications activity.”
If you want to help your charity use digital to increase its impact, persuade your leadership team to support digital or understand how your charity can follow best practice, why not sign up to a weekly e-mail for the next 7 weeks to help you get started with the Code?
“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."
“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”
