6 Characteristics of Digital Leadership

Written by Ceri Gorton, Co-Director at Bird & Gorton

Before we talk about digital leadership or transformation, let’s consider what we mean by digital.

We often think about digital in terms of social media, websites, apps and digital marketing. It’s no wonder we start here. These are the platforms and tools that engage audiences and funders with what we do and who we are as artists, organisations, and leaders.”

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The Code in 7 Weeks

If you want to help your charity use digital to increase its impact, persuade your leadership team to support digital or understand how your charity can follow best practice, why not sign up to a weekly e-mail for the next 7 weeks to help you get started with the Code?


“Like any organisation, charities can learn a lot about what they do, who they serve and the impact they have, by drawing on their data."


Giselle Cory

Executive Director, DataKind UK and Code Champion

“It’s no longer good enough as a Chief Executive to say:
‘I don’t do digital’.”


James Blake

CEO, YHA (England and Wales) and Code Champion